Surrounding People with Beautiful Things
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THIS SPACE
BY KATE HOPWOOD
THE LATEST BLOG POST
You know the moment.
A new brief lands—maybe via email, maybe in a quick meeting—and your brain starts ticking over with ideas before you’ve even opened the attachment.
It’s tempting to dive straight in.
Read on…
Favourites for you
Kate shares why she took the job everyone told her not to and how Kmart’s creative evolution unfolded. Read on…
Kate shares how Australian design principles, brand-aligned thinking and great teamwork at every stage transformed Freedom’s mattress range. Read on…
Kate shares why alignment across every touchpoint is the secret to standout retail— and how her work with Kmart and Freedom shaped this foundation. Read More…
