How Kmart Proved Good Design Doesn't Have to be Expensive
Kate shares why she took the job everyone told her not to and how Kmart’s creative evolution unfolded. Read on…
From Generic to Iconic: The Story Behind Redesigning Freedom’s Mattress Range
Kate shares how Australian design principles, brand-aligned thinking and great teamwork at every stage transformed Freedom’s mattress range. Read on…
Building Strong Brand DNA: Lessons from Kmart and Freedom
Kate shares why alignment across every touchpoint is the secret to standout retail— and how her work with Kmart and Freedom shaped this foundation. Read More…
Annual Trend Event Calendar for Homewares and Furniture.
Kate shares her recommended watch list for key global fairs and trend events that occur throughout the year and shape each design season. Read on…
Designing for the Australian Market and Sun-Drenched Spaces.
Kate shares what makes Australian design so unique and the key influences designers need to consider. Read on…
Surrounding People with Beautiful Things
Kate shares her personal thoughts on beauty that resonates despite our diverse preferences. Read on…